Nighttime snacking

in the U.S.

All data independently sourced. See footnotes below.

The Later It Gets, The Worse We Eat

Healthiness* of the food we eat decreases by 1.7% for every hour that passes in the day.

Source: Massive Health, the EateryTM - 2012. Data was obtained from over 7,500,000 food ratings from over 50 countries.
* Healthiness refers to the average percentile of fit/fat health ratings on the EateryTM food health ratiing app.

YEAR TO DATE NIGHTTIME SNACK SPEND*:
approx. $1 billion spent weekly

Snacking percentage by day part

snack_chart

22%NIGHT

11%EARLY
MORNING

19%MORNING

26%AFTERNOON

22%LATE NIGHT

44% of all snacking occurs between dinner and bedtime.

% of Consumers Snacking Regularly at Night Since 2010

NIGHT (6-9P)

2010

2014

2018
(Proj)

LATE NIGHT (AFTER 9P)

2010

2014

2018
(Proj)

Night Snacking By Age Group

NIGHT

AGE GROUP

LATE NIGHT

AGE GROUP

Over 85% of adults 18-54 snack regularly at night.

The 5 Most Popular Night Snack Categories

% of People Consuming

doc

“Eating the wrong snacks in the hours before bed can impair your sleep. Both junk and energy snacks should be avoided for obvious reasons.”

DR. MICHAEL GRANDNER

Director of The University of Arizona Sleep and Health Research Program. Nightfood Advisor

doc

“Industry data proves unhealthy and sleep disruptive night snacking is a significant problem for tens of millions of Americans that needs to be solved.”

MICHAEL BREUS, PH.D - THE SLEEP DOCTOR™

Featured on The Today Show, The View, Good Morning America, Dr. Oz, and more. Diplomate of the American Board of Sleep Medicine and best-selling author. Nightfood Advisor.

What to Seek and What to Avoid

What to seek when snacking at night:
  • Calcium
  • Magnesium
  • Fiber
  • Protein (but not too much)
  • Lower glycemic
  • Caloric Moderation
What to avoid when snacking at night:
  • Caffeine
  • High sodium
  • Alcohol
  • Super High Protein
  • High Acidity
  • High fat
  • High glycemic
  • Too many calories
  • B-Vitamins

Map illustration and all other statistics above based on snack industry data provided by IRI and Euromonitor, as presented in IRI’s State of the Snack Food Industry Reports since 2013.

Their data shows that over 200 Million American adults combine to spend over $52 Billion annually on snacks consumed between dinner and bed, and that that most popular choices are salty snacks, ice cream, cookies, and candy.

*Dynamic map and snack spend counter are for illustrative purposes only

The content on this site is attributed to the various sources where appropriate, and aggregated and made available by Nightfood, Inc.
Investors can learn more here.
©2018, Nightfood, Inc. All rights reserved